FACEBOOK OUTAGE ANDROID

The new Google News app, which is pre-installed on Android devices, is up roughly 3x since it relaunchedВ in May.Д«uilt-in portal apps arenвЂ™t the only apps to watch publisher-owned news apps are also making a comeback.

News aggregator Flipboard is up 2x in the past year.

Google Chrome Suggestions, a personalized newsfeed built into ChromeвЂ™s mobile browser, is up 20x.

While traffic driven by more traditional referrers like Yahoo, Twitter, and Outbrain has stayed roughly constant for the last 18 months, news aggregator apps that are built directly into the mobile phone or browser experience are now driving significant traffic to publishers. WeвЂ™ve also observed content discovery habits changing, as вЂњbuilt-inвЂќ mobile aggregators emerge as meaningful referrers. This means consumers are now more likely to get their news by typing in a publisher URL or opening an app than by being referred through Facebook.

Additionally - and of significant importance - mobile direct traffic to publishers is now greater than traffic sent by Facebook to publishersвЂ™ sites.

That means increases in Google Search referral traffic have more than offset any declines in Facebook referral traffic.

On mobile, Facebook is down nearly 40% since January 2017, while Google Search has seen a 2x growth in that same time period.

Mobile traffic has seen double-digit growth and surpassed desktop, which saw double-digit declines.

In fact, weвЂ™ve seen a major reversal in the specific sources driving traffic to publisher sites in the last year. But the sources of that traffic are anything but static.

Traffic Trends ReverseДespite volatility driven by algorithm shifts and intense news cycles, user demand for content (represented by traffic across the web) is quite stable.

This window into behavior reflects broader changes we see taking hold this year around content discovery, particularly on mobile.

What did people do? According to our data, they went directly to publishersвЂ™ mobile apps and sites (as well as to search engines) to get their information fix. 3, 2018, when Facebook went down for 45 minutes and traffic patterns across the web changed in an instant. What would the world look like without Facebook? Chartbeat had a glimpse into that on Aug.

Facebook outage